Zoe Baby is a modern baby gear brand focused on creating high-quality, accessible, and adaptable products for everyday families.

I support Zoe Baby on an ongoing basis, leading brand and visual direction across both digital and print touchpoints. I partnered with the team on a full brand refresh—refining their visual identity and establishing a cohesive system that translates their approachable voice into clear, consistent visual communication.

My work spans website and UX design, digital marketing assets, and campaign creative for product launches and key sales moments. In addition, I design packaging, product manuals, inserts, and other printed materials—ensuring a seamless brand experience from first interaction through post-purchase. Across all touchpoints, I approach the work with both a deep understanding of the brand’s identity and a strategic perspective on its audience, helping guide how Zoe Baby shows up and communicates as it continues to grow.